WGU D098 Digital Marketing Exam

Q: How does digital marketing help an organization meet its objective of establishing a new product to grow its market share?
A. By delivering the new product to a local store for purchase by consumers
B. By engaging consumers to participate in online marketing activities  <– Correct
C. By increasing awareness of products through newspapers and radio ads
D. By strengthening relationships with consumers by providing paper brochures

Q: Which type of marketing is this company using in its strategy?
A. Outbound
B. Referral
C. Cause-related
D. Inbound  <– Correct

Q: What should a company perform to protect customer information?
A. Customer segmentation
B. Data security maintenance  <– Correct
C. Omnichannel integration
D. Second-party data collection

Q: Which digital marketing specialization does this work represent?
A. Digital advertising
B. Search engine optimization
C. Content marketing  <– Correct
D. Permission marketing

Q: Which automated marketing method will help the company achieve this goal?
A. Text  <– Correct
B. Direct mail
C. Voicemail drop
D. Social media post

Q: Which competencies should a digital marketing strategist have?
A. Governmental compliance and intellectual property
B. Personal selling and customer account management
C. Customer service and payment collection
D. Digital analytics and search engine optimization  <– Correct

Q: Which measure should the company use?
A. Search engine ranking
B. Comments of consumers  <– Correct
C. Cost per impression
D. Number of unique visitors

Q: Which sequence of steps will a prospect follow through the sales funnel?
A. Awareness, interest, desire, action  <– Correct
B. Awareness, involvement, consideration, attention
C. Attention, involvement, consideration, action
D. Attention, interest, desire, awareness

Q: Which stage of the sales funnel is illustrated?
A. Attention
B. Action
C. Decision
D. Desire  <– Correct

Q: Why is it important to understand algorithm changes?
A. Affiliate blogs increase effectiveness
B. Social media reduces keyword use
C. Keyword stuffing acceptable
D. Rankings require real-time relevant content  <– Correct

Q: Which stage of the buyer’s journey?
A. MOFU
B. BOFU
C. TOFU  <– Correct
D. EOFU

Q: Which specialization is represented?
A. Online advertising
B. Search advertising
C. Search engine optimization  <– Correct
D. Affiliate marketing

Q: Why is content marketing important?
A. Traditional platforms
B. One-way communication
C. Interrupts consumers
D. Provides quality web content to attract consumers and increase company profits  <– Correct

Q: Which type of content marketing?
A. Video  <– Correct
B. Case study
C. Worksheet
D. Infographic

Q: Primary purpose of videos?
A. Affiliate relationships
B. Thought leadership
C. Brand awareness  <– Correct
D. SEO

Q: Which content tactic?
A. Case studies
B. Guides  <– Correct
C. Surveys
D. Research reports

Q: Which influencer type?
A. Professional
B. Macro
C. Every day  <– Correct
D. Celebrity

Q: Which type of content?
A. Paid
B. Affiliate
C. User-generated  <– Correct
D. Earned

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